Blog

Notes from the agentic web

Guides on MCP, ChatGPT apps, Claude connectors and measuring AI assistant traffic.

Fundamentals

What Is MCP, and Why Does Your Business Need a Connector?

The Model Context Protocol is quickly becoming how AI assistants talk to the outside world. Here's what it is, how it works, and why it matters for your next customer.

Oct 6, 20266 min read
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Guides

ChatGPT Apps vs. Claude Connectors: What's the Difference?

Both run on MCP, but they surface differently to users. Here's how to plan one connector that shines in both.

Sep 22, 20265 min read
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Analytics

You Can't Optimize What You Can't See: Measuring AI Assistant Traffic

Web analytics doesn't capture conversations. Here are the metrics that matter once customers reach you through AI assistants.

Sep 8, 20264 min read
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